NLP Standards – a message

bbruce farrow nlp master trainer windsorAs with most industries, the NLP industry has on offer a host of professionals with varied ability. There are some really excellent trainers and there are some trainers who really should not be teaching.

The problem you have is that until you have experienced one of their courses, you won’t know!

Every industry you can name has similar problems and there are ways in which the NLP industry could, if it wished, raise the standards.

The problem lies with those of us who are qualified to train trainers of NLP – in other words, people like myself who are Certified Master Trainers. (Note I use the word Certified because there are people out there who call themselves Master Trainers of NLP and are not qualified!)

We, Certified Master Trainers, have to make all NLP Trainers Trainings more rigorous to ensure anyone we certify as an NLP Trainer, actually knows their stuff and  can present it precisely with clarity.

A few years ago I was called by a lady in the Far East who had just qualified as an NLP Trainer on a particular Trainers Trainign programme. Everything was above board and it was a certified training. She said to me “I shouldn’t have this certificate because I truly don’t understand NLP. I passed Trainers Training because I know how to pass exams and do what is necessary but I actually only understand 2 subjects in the content of NLP. Yes I can answer a few definitions, but I don’t understand it.” That lady was so upset with herself that she flew to England and took my practitioner and master practitioner courses so that she did understand what she was talking about. This was after she had qualified as a trainer!

When I designed the International NLP Trainers Training back in 2008, my co trainer and I said that we would be different to other NLP Trainers Trainings. Our students would have to know about everything, not just a couple of subjects. Their knowledge would be examined rigorously and if they didn’t come up to our standards, then we would not pass them.

I have stuck to that theme every year in the vain hope that others would follow our example and make their own trainers trainings more rigorous. A few did, but most didn’t.

The problem is that to train a trainer of NLP ‘properly’ takes a longer course and that means fewer students will attend and consequently you make less money. So there is a conflict between quality and profit.

It is a self perpetuating problem because if we certify someone who does not understand the concepts well, then they will go and teach those same concepts inaccurately and the students poor knowledge. Then those students go to a ‘normal’ NLP Trainers Training, not knowing the topics well and get certified and they then go out and teach it even more poorly. Where will it end?

The one good thing is that poor NLP Trainers usually go out of business so you could say the industry self cleanses – but in the mean time there are students getting sub standard courses because their NLP Trainers do not understand many concepts within NLP.

This week I got an email from a so called NLP Trainer asking me to explain the NLP concept of strategies to her! This is practitioner material and she was about to teach a subject that she literally hadn’t a clue about. Of course this is a reflection on the trainer who taught her, but it is also a reflection on the Master Trainer who allowed her to be qualified.

So this is my message to all Certified NLP Master Trainers running NLP Trainers Training.

If you want to expand the knowledge of NLP around the world, which would be a good thing, then ask yourself – are you certifying people who understand it totally? Are you being fussy over who you allow to teach it? Do you ever think that when you certify an NLP Trainer then that person becomes your walking advert and are you happy to sign your name knowing that that person does not really know their subjects.

Come on Ladies and Gentleman, for once, let’s focus on quality of NLP Trainers rather than pure profit, and if people who come to your trainers trainings are not up to standard – then don’t certify them!